VSCO fashion style is a trendy aesthetic inspired by the popular photo editing app VSCO. It emphasizes a laid-back, minimalist, and effortlessly cool vibe, often associated with California beach culture and Instagram-worthy looks.
The VSCO fashion style emerged around 2015, coinciding with the rise of the VSCO photo editing app. It gained popularity among teenagers and young adults, particularly through social media platforms like Instagram and TikTok. The aesthetic evolved from the app's signature filters and editing tools, which often give photos a dreamy, vintage-inspired look.