Kawaii fashion is a Japanese style characterized by cute, adorable, and childlike elements. It emphasizes soft colors, playful designs, and an overall sweet aesthetic.
The trend of Kawaii fashion first appeared in Japan in the 1970s. Became popular with young women as a way to break away from traditional Japanese norms and societal pressures.It gained fame during the 1990s and 2000s and had a significant impact, on global fashion and pop culture trends.