Cottagecore is a romantic, nature-inspired fashion style that embraces a simpler, rural aesthetic reminiscent of idyllic country living.
Cottagecore emerged as a subculture and aesthetic in the late 2010s, gaining significant popularity on social media platforms like Tumblr and Instagram. It grew as a response to urban living and modern technology, romanticizing a return to simpler times and rural lifestyles. The COVID-19 pandemic in 2020 further popularized the aesthetic as people sought comfort and escapism during lockdowns.