Baddie fashion style is a bold, confident, and trendy aesthetic popularized by social media influencers and celebrities. It emphasizes a fierce, glamorous look that exudes self-assurance and attitude.
The Baddie style emerged in the mid-2010s, gaining popularity through Instagram and other social media platforms. It draws inspiration from hip-hop culture, 90s fashion, and the Kardashian-Jenner aesthetic. The term 'Baddie' itself comes from African American Vernacular English (AAVE) and has been embraced by young women seeking to project confidence and sex appeal.