Farm Life fashion style, also known as Farmcore or Cottagecore, is a romanticized interpretation of rural and agricultural aesthetics, blending rustic charm with modern sensibilities.
The Farm Life fashion style emerged in the late 2010s as a subculture on social media platforms, particularly Tumblr and Instagram. It gained significant popularity during the COVID-19 pandemic as people sought comfort and escapism in idealized rural aesthetics. The style draws inspiration from historical rural fashion, traditional farm attire, and romanticized notions of country living.