Pastel fashion style is a soft, delicate aesthetic characterized by light, muted colors and gentle, feminine designs. It creates a dreamy and romantic atmosphere, often associated with sweetness and innocence.
The pastel fashion trend gained popularity in the 1980s with the rise of preppy style and has since experienced periodic resurgences. It has roots in 18th-century Rococo art and fashion, which favored light, playful colors. In recent years, pastel fashion has been influenced by Japanese street style, particularly the 'kawaii' aesthetic, and has become a staple in spring and summer collections.