Doll fashion style, also known as dollcore or doll-like fashion, is a whimsical and feminine aesthetic that draws inspiration from dolls, particularly porcelain dolls and vintage toys. This style emphasizes childlike innocence, cuteness, and a sense of fantasy.
The doll fashion style emerged in the 1990s as part of the Japanese street fashion scene, particularly in the Harajuku district of Tokyo. It gained popularity alongside other kawaii (cute) subcultures like Lolita fashion. The style has since spread globally, influenced by social media and the increasing interest in nostalgic and whimsical aesthetics.