The 'Clean Girl/Boy' aesthetic is a minimalist fashion trend characterized by a polished, effortless, and put-together appearance. It emphasizes simplicity, natural beauty, and a fresh, healthy look.
The 'Clean Girl/Boy' aesthetic gained popularity on social media platforms like TikTok and Instagram in the early 2020s. It evolved from the minimalist fashion trends of the 2010s and incorporates elements of wellness culture and the 'no-makeup makeup' look. The style reflects a desire for simplicity and effortless elegance in response to more elaborate and maximalist fashion trends.