Cozy fashion style is all about comfort, warmth, and a relaxed aesthetic. It emphasizes soft fabrics, loose-fitting silhouettes, and layered looks that create a sense of coziness and well-being.
The cozy fashion trend gained popularity in the 2010s as a response to fast-paced lifestyles and a desire for comfort. It has roots in Scandinavian 'hygge' culture, which emphasizes coziness and well-being. The COVID-19 pandemic further solidified the trend as people spent more time at home and prioritized comfort in their clothing choices.