Nerdy fashion style embraces intellectual pursuits, technology, and pop culture references, often associated with geek culture and academic aesthetics.
The nerdy fashion style emerged in the 1950s and 1960s, initially as a stereotype associated with intellectuals and socially awkward individuals. It gained popularity in the 1980s with the rise of personal computers and tech culture. In the 2000s and 2010s, nerdy fashion became more mainstream and celebrated, influenced by the success of tech companies and the increasing popularity of geek culture in media.