Nerdy fashion style embraces intellectual pursuits, technology, and pop culture references, often associated with geek culture and academic aesthetics.
The geeky clothing trend surfaced during the 1950s and 1960s; originally linked to types and those less socially inclined but grew in popularity during the 1980s with the advent of personal computers and tech trends becoming more widespread in the 2000s and 2010s due to the success of technology companies and a surge in geek culture representation, in media.