Brand fashion style refers to a clothing aesthetic that prominently features designer logos, brand names, and recognizable symbols. This style emphasizes luxury, status, and brand recognition.
Brand fashion gained popularity in the 1980s and 1990s with the rise of luxury fashion houses and streetwear brands. It became a symbol of wealth and status, particularly in hip-hop and pop culture. The style has evolved over time, with periods of minimalism and maximalism, but has remained a significant force in fashion.