The 'Sweetheart' fashion style is a romantic and feminine aesthetic characterized by soft colors, delicate fabrics, and vintage-inspired elements. It emphasizes a gentle, charming, and nostalgic look that evokes feelings of warmth and innocence.
The Sweetheart style draws inspiration from various eras, particularly the 1940s and 1950s. It gained popularity in the 2010s as part of the broader vintage revival trend and has since evolved to incorporate modern elements while maintaining its core romantic aesthetic. The style is influenced by vintage Hollywood glamour, pin-up culture, and the resurgence of interest in traditional femininity.