The 'Grandmas and Grandpas' fashion style embraces comfort, practicality, and a touch of nostalgia, drawing inspiration from the typical attire of older generations.
This fashion trend became popular during the 2010s as a part of the 'normcore’ movement that appreciated unassuming clothing styles.It has since developed into an aesthetic that honors the classic appeal of vintage fashion while also questioning age related biases within the fashion world.