The 'Grandmas and Grandpas' fashion style embraces comfort, practicality, and a touch of nostalgia, drawing inspiration from the typical attire of older generations.
This style gained popularity in the 2010s as part of the 'normcore' trend, which embraced ordinary, unpretentious clothing. It has since evolved into its own aesthetic, celebrating the timeless charm of elderly fashion and challenging age-related stereotypes in the fashion industry.