Countryside fashion style, also known as 'cottagecore' or 'rural chic,' is a romantic and nostalgic aesthetic inspired by rural living and traditional country attire. It embraces a simpler, nature-oriented lifestyle and incorporates elements of vintage and pastoral fashion.
The countryside fashion style has roots in traditional rural attire dating back centuries. It gained renewed popularity in the 2010s as a reaction to fast fashion and urban living. The aesthetic was further popularized on social media platforms, particularly during the COVID-19 pandemic, as people sought comfort and escapism in idealized rural lifestyles.