Nursery Rhyme fashion style is a whimsical and playful approach to dressing inspired by children's literature and fairy tales. It incorporates elements of fantasy, nostalgia, and innocence into everyday wear.
The Nursery Rhyme fashion style emerged as a subculture of the broader Lolita fashion movement in Japan during the 1990s. It gained popularity among young women seeking to express a sense of innocence and nostalgia. The style has since evolved and spread globally, influencing mainstream fashion and inspiring designers to create collections with childlike and storybook-inspired elements.